Brand strategist for the ambitiousInformation Index

Sasu Haanpää

NARVI
Client: Narvi
Agency: Ellun Kanat
Role: Brand strategist & Account Director
Keywords: Brand strategy, Naming, Brand identity, Creative direction, Team leadership, Copywriting.

2023–

Additional credits

Art Direction: Veera Kesänen, Sasu Haanpää
Visual concept: Veera Kesänen, Veera Kortelainen 
Designer: Emma Kivilaakso, Tea Sirén
Motion designer: Jassir Kuronen
Logo design: Veera Kortelainen
Photography: Carl Bergman & Juho Huttunen, Duotone
Cinematography: Oskari Pulkkinen
Interior architecture: Hanna Anonen, Veera Kesänen


NARVI X ARTO SAARI
Client: Narvi
Agency: Ellun Kanat
Role: Creative Strategist & Account Director
Keywords: Creative Strategy, Creative Direction, Influencer Relations.

2024

Additional credits

Art Direction: Sasu Haanpää
Designer: Veera Kesänen
Director: Juho Huttunen, Duotone


NARVI VILPOLA
Client: Narvi
Agency: Ellun Kanat
Role: Creative strategist & Copywriter
Influencer Relations: Creative Concept, Creative direction, Team leadership

2024

Additional credits

Art Direction: Veera Kesänen, Sasu Haanpää
Creative Concept: Sasu Haanpää, Veera Kesänen
Designer: Emma Kivilaakso
Exhibition Architecture: Veera Kesänen, Sasu Haanpää


GOOGLE X 
Client: Google X (Wing)
Agency: Ellun Kanat
Role: Creative
Influencer Relations: Creative concept, Art Direction.

2021

Additional credits

Photographer: Juho Huttunen, Duotone
Photographer’s Assistant: Mikko Sinervo
Stylist: Janic Leino
Producer: Hanna Kaikula


DESIGN FORUM FINLAND
Client: Design Forum Finland
Agency: Ellun Kanat
Role: Keynote speaker

A keynote on the past, present and future of branding Finnish Design. Keynote was held in Kunsthalle Helsinki for Finnnish design professionals. 

2024

Image: Iittala


DONIER GASTRONOMIE
Client: Donier Gastronomie
Agency: Ellun Kanat
Role: Brand strategist & Account Director
Keywords: Brand strategy, Brand identity, Creative direction, Copywriting, Team leadership.

2024

Additional credits

Creative Director: Sasu Haanpää
Art Director: Veera Kesänen
Designer: Tea Sirén
Photography: Silja Minkkinen


BÄR BAR

Client: Bär Bar
Agency: Freelance
Role: Brand Strategist & Creative
Keywords: Brand strategy, Naming, Brand Identity.

2017

Additional credits

Art Direction & Graphic Design: Sasu Haanpää
Copywriter & Concept Design: Aki Toivonen


MESSUKESKUS

Client: Messukeskus 
Agency: Ellun Kanat 
Role: Creative Director & Account Director
Keywords: Creative Strategy, Creative Concept, Team Leadership.

2024–

Additional credits

Ellun Kanat team: Sasu Haanpää, Kati Hartikainen, Saija Viitala, Emma Kivilaakso, Veera Kesänen
Director: Juho Huttunen
Production Company: Duotone
Producer: Claudia Fleege
Production Manager: Jaana Hiltunen
Casting by: Duotone & Ellun Kanat
DOP: Tuomas Nurmi
Music & Sound Design: Vild Music
Stylist: Marie-Grace Iradukunda
Makeup & Hair: Jenny Jansson
Edit & Online: Alexander Richardson
Color: Taavetti Alin
Graphics: Jassir Kuronen
Sound: Vild Factory
1st AC: Heikki Timonen
Light & Photo Assistant: Mikko Sinervo & Jari Hämäläinen
Light Technician: Samuli Vienola
Stylist Assistant: Lumi
Set Design: Hilma Kotkaniemi & Veera Kesänen
Production Assistant: Emma Bjtkenheim
Animal Trainers: Tuire Kaimio & Tea Ihalainen


MINISTRY OF SOCIAL AFFAIRS AND HEALTH

Client: Ministry of Social Affairs and Health Finland
Agency: Ellun Kanat
Role: Brand Strategist
Keywords: Brand strategy, Brand identity

2023

Additional credits

Account Director: Mikko Myllymäki
Art Direction: Julia Nyyssölä
Designer: Tea Sirén
Logo design: Julia Nyyssölä


ELLUN KANAT / A BREAKFAST EVENT ON FEARLESS BRANDS

Agency: Ellun Kanat
Role: Concept Creation, Event Host, Speaker Relations

Panel discussion of fearless brands: Iittala’s creative director Janni Vepsäläinen and Espoo Theatre’s Director Erik Söderblom. 

2024
©SASU HAANPÄÄ2025